Seung Hyun Kim

Seung Hyun Kim

PhD in Quantitative Marketing

University of California San Diego

Thank you for visiting my website! I am a PhD candidate in Quantitative Marketing at the University of California, San Diego.

My research focuses on online platforms, field experiments, and consumer behavior. I am particularly interested in how platform design can influence consumers behavior.


  • Online Platform
  • Platform Design
  • New Technology
  • Field Experiment
  • Consumer Behavior


  • PhD in Quantitative Marketing, 2024 (expected)

    University of California San Diego

  • M.A. in Economics, 2016

    Duke University

  • B.A. in Economics, 2013

    Hankuk University of Foreign Studies


Working Papers:

  • Gratuities in a Digital Services Marketplace (with On Amir and Kenneth C. Wilbur)

  • How did ChatGPT-4 Subscriptions Change Early Adopters’ Other Digital Expenditures? (with Daniel Minh McCarthy and Kenneth C. Wilbur.)


  • Designing Distributed Ledger Technologies, Like Blockchain, for Advertising Markets (with Mingyu Joo, Anindya Ghose and Kenneth C. Wilbur) [ SSRN]
    • International Journal of Research in Marketing


As Teaching Assistant at UC San Diego

  • MGT 475 - Research for Marketing Decisions - Fall 2018, Fall 2019, Fall 2020, Fall 2021
  • MGTA 455 - Customer Analytics - Winter 2019, Winter 2020, Winter 2021
  • MGT 489 - Topic in Marketing - Spring 2019, Spring 2020
  • MGT 100 - Customer Analytics - Winter 2022, Spring 2022, Winter 2023